http://www.katiemosborn.com The Office of Katie Osborn Sun, 31 Jan 2010 05:27:11 +0000 http://www.katiemosborn.com en http://katiemosborn.com/Wayfinding-Strategy http://katiemosborn.com/following/katiemosborn.com/Wayfinding-Strategy Sun, 31 Jan 2010 05:27:11 +0000 The Office of Katie Osborn 246623 726 Broadway Wayfinding and Environmental Graphics 2011 A busy NYU campus building with two elevators, one of which is hidden from the entrance, had deteriorating paper directories and homemade signs scattered throughout the lobby. By creating a color coded system that includes flooring, directory and environmental graphics, we gave people the visual cues required to find their destination. The solutions reduced confusion, created a pleasant seating area and reduced the amount of questions the security guard was asked on a daily basis. In collaboration with Matiz Architecture & Design. <img src="http://payload.cargocollective.com/1/0/17316/246623/-1.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246623/-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/-2.jpg" border="0" width="576" height="768" width_o="576" height_o="768" src_o="http://payload.cargocollective.com/1/0/17316/246623/-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/-3.jpg" border="0" width="576" height="768" width_o="576" height_o="768" src_o="http://payload.cargocollective.com/1/0/17316/246623/-3_o.jpg" align="left" /> University of Miami Wayfinding Master Plan 2009 As part of the Master Planning process, lead by Cooper, Robertson & Partners, and collaborating with Sylvia Harris, we surveyed users, completed a comprehensive signage inventory and convened stakeholders to understand and analyze the core wayfinding issues within a campus that has grown organically throughout the years. <img src="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 1.jpg" border="0" width="576" height="416" width_o="576" height_o="416" src_o="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 4.jpg" border="0" width="576" height="416" width_o="576" height_o="416" src_o="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 5.jpg" border="0" width="576" height="416" width_o="576" height_o="416" src_o="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 15.jpg" border="0" width="576" height="416" width_o="576" height_o="416" src_o="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 17.jpg" border="0" width="576" height="416" width_o="576" height_o="416" src_o="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 17_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 25.jpg" border="0" width="576" height="416" width_o="576" height_o="416" src_o="http://payload.cargocollective.com/1/0/17316/246623/UofMiami_FebPresentation 25_o.jpg" align="left" /> New York University Brand Analysis 2009 NYU has the complex problem of being a world class institution in the middle of a world class city. They needed to create a boundary while embracing the urban landscape. We began with open ended surveys, discovering that NYU maps are the key to visitors and students feeling oriented within the campus. Working with Pentagram, we redesigned and tested the map to communicate clarity of boundaries, locations and neighborhoods. <img src="http://payload.cargocollective.com/1/0/17316/246623/IMG_5777.jpg" border="0" width="576" height="576" width_o="576" height_o="576" src_o="http://payload.cargocollective.com/1/0/17316/246623/IMG_5777_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/b_NYU_Case_14.jpg" border="0" width="576" height="318" width_o="576" height_o="318" src_o="http://payload.cargocollective.com/1/0/17316/246623/b_NYU_Case_14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/IMG_2729.jpg" border="0" width="576" height="786" width_o="576" height_o="786" src_o="http://payload.cargocollective.com/1/0/17316/246623/IMG_2729_o.jpg" align="left" /> New York City Housing Authority Vladeck Houses 2003 Wayfinding strategy and signage implementation helped not only to rebrand the New York City Housing Authority but also to aid resident and visitor navigation. <img src="http://payload.cargocollective.com/1/0/17316/246623/DSCF0015.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246623/DSCF0015_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/incontext-deventrance.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246623/incontext-deventrance_o.jpg" align="left" /> New York City Transit Authority Fulton Street Transit Center 2002 Schematic design of environmental graphics and information programming throughout Fulton Street Transit Center, including new entrances, routes and connections. The renovation of FSTC, NYC’s largest transit hub, connects eight existing transit lines, three additional transit lines and the reconstructed World Trade Center PATH station. <img src="http://payload.cargocollective.com/1/0/17316/246623/broadway_final-small.jpg" border="0" width="576" height="384" width_o="576" height_o="384" src_o="http://payload.cargocollective.com/1/0/17316/246623/broadway_final-small_o.jpg" align="left" /> Port Authority of New York & New Jersey and the Metropolitan Transportation Authority AirTrain JFK 2001-2003 Integrating the brands of the Port Authority of New York & New Jersey, New York City Transit Authority and the Long Island Rail Road—while coordinating with architects and engineers—we implemented a wayfinding, signage and communications program for a new light rail system connecting JFK to public transportation. <img src="http://payload.cargocollective.com/1/0/17316/246623/DSCF0020.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246623/DSCF0020_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/IMG_3178.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246623/IMG_3178_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/IMG_3184.jpg" border="0" width="576" height="493" width_o="576" height_o="493" src_o="http://payload.cargocollective.com/1/0/17316/246623/IMG_3184_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246623/SignsCRW_.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246623/SignsCRW__o.jpg" align="left" /> http://katiemosborn.com/The-Office http://katiemosborn.com/following/katiemosborn.com/The-Office Sun, 31 Jan 2010 05:20:07 +0000 The Office of Katie Osborn 246589 The Office of Katie Osborn, Inc. is a network of talented and diverse designers, planners and thinkers. Our passion is environmental graphic design and its use in branding. We develop effective and comprehensive branded environments and strategic communications through client and customer collaboration, ensuring that we understand all those involved. WE PROVIDE strategic & user centered communications graphic design services including print, web & environmental graphics project planning client & project management WE CREATE strategies & design for wayfinding systems environmental graphic programs logos, identity systems & branded campaigns brochures & communication products We are an approved vendor with the following government agencies: City of New York New York State Office of General Services Central Contractor Registration (Federal) New York City Economic Development Corporation The New York City School Construction Authority Port Authority of New York and New Jersey New York City Housing Authority KATIE OSBORN Ms. Osborn’s passion lies in the strategy and design of wayfinding systems to allow for an integrated and effortless user experience. She focuses her work on improving the experience of navigating in a complicated and busy world. With a BFA from University of Wisconsin-Stout, Ms. Osborn began her design career in Minneapolis in 1996 and moved to New York in 2001 to submerge herself in environmental graphic design while working at Louis Nelson Associates, Pentagram and Sylvia Harris LLC. Working with clients such as the Port Authority of New York and New Jersey and the New York University, she has planned and designed graphics for major transportation hubs, hospitals and universities. As the Design Manager of the Brooklyn Public Library she was responsible for creating comprehensive brand guidelines and conducted the first system wide signage assessment in 20 years. In 2008, she opened The Office of Katie Osborn, Inc., an environmental graphic design agency focusing on wayfinding strategy and environmental graphic design. Current projects include signage and wayfinding systems for New York Presbyterian Hospital, New York University and the Long Island Rail Road. Her personal passion for New York City is reflected in her involvement as a member of the Gowanus Canal Conservancy board of directors and CORO Leadership New York class XXII. Ms. Osborn lives in Brooklyn and is a member of American Institute of Graphic Arts and Society of Environmental Graphic Designers and the Design Management Institute (DMI). You can learn more about Katie on her LinkedIn profile or contact us via email. http://katiemosborn.com/Branding-Identity-Systems http://katiemosborn.com/following/katiemosborn.com/Branding-Identity-Systems Sun, 31 Jan 2010 04:00:32 +0000 The Office of Katie Osborn 246599 Brooklyn Public Library Logos 2005-2008 Various logos branded events, programs and services. <img src="http://payload.cargocollective.com/1/0/17316/246599/AAHC.jpg" border="0" width="400" height="200" width_o="400" height_o="200" src_o="http://payload.cargocollective.com/1/0/17316/246599/AAHC_o.jpg" align="left" /> {image 2}<img src="http://payload.cargocollective.com/1/0/17316/246599/BPLFriends_FIN.jpg" border="0" width="400" height="200" width_o="400" height_o="200" src_o="http://payload.cargocollective.com/1/0/17316/246599/BPLFriends_FIN_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246599/BPLVolunteers_FIN.jpg" border="0" width="400" height="200" width_o="400" height_o="200" src_o="http://payload.cargocollective.com/1/0/17316/246599/BPLVolunteers_FIN_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246599/dweck_whtBkgd.jpg" border="0" width="400" height="200" width_o="400" height_o="200" src_o="http://payload.cargocollective.com/1/0/17316/246599/dweck_whtBkgd_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246599/Liter_Arts.jpg" border="0" width="400" height="200" width_o="400" height_o="200" src_o="http://payload.cargocollective.com/1/0/17316/246599/Liter_Arts_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246599/Literacy.jpg" border="0" width="400" height="200" width_o="400" height_o="200" src_o="http://payload.cargocollective.com/1/0/17316/246599/Literacy_o.jpg" align="left" /> Brooklyn Public Library Branding Guidelines 2005-2008 Guidelines were created for usage of the master brand and supporting logos. This 40-plus page document covered all aspects of the brand including; typography, logo, color, images, writing style and website use. <img src="http://payload.cargocollective.com/1/0/17316/246599/IMG_0869.jpg" border="0" width="576" height="684" width_o="576" height_o="684" src_o="http://payload.cargocollective.com/1/0/17316/246599/IMG_0869_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246599/IMG_0870.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246599/IMG_0870_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246599/IMG_0874.jpg" border="0" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/17316/246599/IMG_0874_o.jpg" align="left" /> Blesso Proprieties Identity and Communication System 2003 The owner of Blesso Properties, a real estate and development company in New York City required a modern, clean logo and business system with only one requirement: the logo must be orange. Done. <img src="http://payload.cargocollective.com/1/0/17316/246599/BLESSO_System_1.jpg" border="0" width="670" height="482" width_o="1800" height_o="1296" src_o="http://payload.cargocollective.com/1/0/17316/246599/BLESSO_System_1_o.jpg" align="left" /> Thomas Design Group Identity and Communication System 2000 As the company transitioned from a service bureau to a full service strategic design house, it needed to update and distinguish itself through a clean and simple communication system. <img src="http://payload.cargocollective.com/1/0/17316/246599/IMG_0788.jpg" border="0" width="576" height="398" width_o="576" height_o="398" src_o="http://payload.cargocollective.com/1/0/17316/246599/IMG_0788_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246599/IMG_0859.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246599/IMG_0859_o.jpg" align="left" /> http://katiemosborn.com/Printed-Communications http://katiemosborn.com/following/katiemosborn.com/Printed-Communications Sun, 31 Jan 2010 03:58:25 +0000 The Office of Katie Osborn 246597 Brooklyn Public Library Capital Budget Request Brochure and Poster 2009 Overloading government officials with stacks of paper loaded with facts and numbers is never a good way to get their attention. In order to show the complexity of various repairs needed across the 60 buildings, we created a six panel poster for information at a quick glance. <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0852_30.jpg" border="0" width="576" height="755" width_o="576" height_o="755" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0852_30_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0853_31.jpg" border="0" width="576" height="696" width_o="576" height_o="696" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0853_31_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0854_32.jpg" border="0" width="576" height="501" width_o="576" height_o="501" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0854_32_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0856_34.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0856_34_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0857_35.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0857_35_o.jpg" align="left" /> Escape with More Brochure 2008 This annual event, sponsored by More magazine, is held at a resort in the desert every spring, bringing women together to learn, engage and become inspired. <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0881_49.jpg" border="0" width="576" height="720" width_o="576" height_o="720" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0881_49_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0884.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0884_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0885.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0885_o.jpg" align="left" /> Brooklyn Public Library Summer Reading Campaign 2008 Reading is the event of the summer at the library. A city-wide consortium allowed for shared events, programs and themes, supported by a cohesive and prominent campaign across all media. <img src="http://payload.cargocollective.com/1/0/17316/246597/3-Al Pereira_13.jpg" border="0" width="576" height="580" width_o="576" height_o="580" src_o="http://payload.cargocollective.com/1/0/17316/246597/3-Al Pereira_13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0683.jpg" border="0" width="576" height="455" width_o="576" height_o="455" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0683_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/SR_Bus Side_14.jpg" border="0" width="576" height="377" width_o="576" height_o="377" src_o="http://payload.cargocollective.com/1/0/17316/246597/SR_Bus Side_14_o.jpg" align="left" /> Brooklyn Pulbic Library Library Card + pocket guide 2008 The redesign of the library catalog prompted a need to reassign all library card numbers and therefore launch a new library card. It was a unique opportunity to showcase our new brand and modern approach to serving the people of Brooklyn. An easy-to-use library card holder fit in a wallet and featured a pocket guide on branch locations and card use. <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0892.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0892_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/ZCard_Info_3.jpg" border="0" width="580" height="432" width_o="580" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/ZCard_Info_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0895.jpg" border="0" width="576" height="576" width_o="576" height_o="576" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0895_o.jpg" align="left" /> Brooklyn Public Library My Brooklyn Brochure, Application and Poster 2007 This annual photo and essay contest encourages community members to share their points of view. <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0510.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0510_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0516.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0516_o.jpg" align="left" /> Brooklyn Public Library Dream Everyday Brochure 2007 The BPL Foundation needed a signature piece to communicate with current and future donors about the opportunities the Library provides to the diverse population of Brooklyn. Working with design firm Hyperakt, we designed and produced a brochure combining reality and inspiration through the combination of photography and illustration. <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0875.jpg" border="0" width="576" height="774" width_o="576" height_o="774" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0875_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0876.jpg" border="0" width="576" height="421" width_o="576" height_o="421" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0876_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0878.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0878_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0879.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0879_o.jpg" align="left" /> American Institute of Architects Quarterly Publication 2005 A quarterly publication produced by Pentagram for the AIA showcases the latest trends, big ideas and latest accomplishments of the the New York community. <img src="http://payload.cargocollective.com/1/0/17316/246597/Oculus_cover.jpg" border="0" width="400" height="535" width_o="400" height_o="535" src_o="http://payload.cargocollective.com/1/0/17316/246597/Oculus_cover_o.jpg" align="left" /> }<img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0864.jpg" border="0" width="576" height="412" width_o="576" height_o="412" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0864_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0865.jpg" border="0" width="576" height="416" width_o="576" height_o="416" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0865_o.jpg" align="left" /> National Gallery of Art Annual Report 2004 The museum's annual report showcasing their vast collection and shareholders report. <img src="http://payload.cargocollective.com/1/0/17316/246597/NGAR_Cover.jpg" border="0" width="576" height="771" width_o="576" height_o="771" src_o="http://payload.cargocollective.com/1/0/17316/246597/NGAR_Cover_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0847.jpg" border="0" width="576" height="517" width_o="576" height_o="517" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0847_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0741.jpg" border="0" width="576" height="489" width_o="576" height_o="489" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0741_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0850.jpg" border="0" width="576" height="684" width_o="576" height_o="684" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0850_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0851.jpg" border="0" width="576" height="684" width_o="576" height_o="684" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0851_o.jpg" align="left" /> American Institute of Graphic Artists Portfolio 1-on-1 2000 Promotional poster and registration materials for AIGA Minnesota's student portfolio review event. <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0842.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0842_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0805.jpg" border="0" width="576" height="654" width_o="576" height_o="654" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0805_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/17316/246597/IMG_0836.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/17316/246597/IMG_0836_o.jpg" align="left" />